4 days ago
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Email marketing is a long established method for effective communication with existing and potential customers. Luckily, long gone are the days of complex and time consuming processes needed to send great marketing emails to your lists - this is where email marketing platforms now come in.
Wix is best known for being one of the best website builders on the market. This is mostly thanks to it's super easy to use drag-and-drop website building tools. However, it also offers users a host of other business tools to help them engage customers and grow their businesses - including a helpful email marketing tool.
Wix Email Marketing is the company’s email marketing platform. It lets users create, send, and track email campaigns right from their website dashboard. Originally launched as Wix ShoutOut in 2014, it became part of Wix Ascend before becoming a standalone platform in 2023. This change came when Wix discontinued the Ascend Business Suite. The service starts with a free plan that allows 200 emails per month, offering basic tracking and customer segmentation. Paid plans begin at $10 per month for the Essentials tier (or cheaper with one of our Wix promo codes)
What makes Wix Email Marketing special is its seamless integration with Wix websites. It automatically collects contacts from your site and makes it easy to add website content to emails. This creates a unified marketing approach that is especially useful for small businesses using the Wix ecosystem.
Wix Email Marketing: Pricing & plans
As of 2025, Wix Email Marketing offers a free plan and three paid tiers that are separate from Wix website builder plans. The free plan allows up to 200 emails per month. It includes a drag-and-drop editor, templates, basic automation, segmentation, and custom reports. However, all emails will carry Wix branding.
The Essentials plan costs $10 per month. It raises the limit to 500 emails and adds premium features. These features include AI content creation for subject lines and email copy, along with scheduling for optimal send times.
The Core plan is priced at $24 per month. It lets you send up to 5,000 emails monthly and removes Wix branding, which helps in creating a more professional image. You can also share emails on the web using a custom domain, boosting your marketing reach.
For larger businesses, the Advanced plan costs $49 per month. It supports up to 1,000,000 emails each month, making it ideal for companies with big contact lists. This tiered pricing shows Wix's shift after discontinuing the Ascend Business Suite in 2023. It creates a more focused platform for email marketing while integrating other Ascend features into standard website plans.
Wix Email Marketing: Features
Wix Email Marketing features an easy-to-use drag-and-drop email editor, much like its website builder. Users can pick from about 20 ready-made templates for different needs or start fresh. They can customize colors, fonts, and backgrounds to fit their brand. The platform includes AI tools to create catchy email text quickly. It also supports multimedia like videos, images, buttons, and product listings linked to your ecommerce site. All templates work well on both desktop and mobile, ensuring a consistent look.
The service allows for basic automation of triggered emails based on customer actions. Wix sets up relevant automations automatically based on your website features. For example, store owners get payment confirmation emails, while bloggers receive notifications about new posts. Analytics tools track delivery rates, open rates, and clicks in real time. This helps users see what content works best and improve future campaigns. The platform allows customer segmentation for focused messaging. However, advanced options are limited compared to specialized email marketing services. Business users can add company details, taglines, and logos to their emails for consistent branding.
Wix Email Marketing: Setup
Setting up Wix Email Marketing is easy, especially for existing users. You can find the tool in the Email Marketing section of the dashboard under Marketing & SEO. Start by choosing a pre-designed template or creating a campaign from scratch. The template library has options for promoting products, sending newsletters, or announcing special offers. The system guides you step-by-step with clear instructions and visuals, making it user-friendly for beginners.
The creation process is simple: first, design the email using the drag-and-drop editor. Then, select recipients either individually or by segments. You can preview and test the email if you want. Finally, publish and send or schedule the campaign.
A key feature for Wix owners is automatic contact collection. The system gathers contacts from your website, including ecommerce customers and form submissions, making it easier to build your email list. But the platform also suggests filtering out inactive contacts before sending campaigns to maintain good deliverability rates.
Wix Email Marketing: Support
Wix Email Marketing uses the same customer support system as Wix. There is no dedicated support for the email tool. All users can access the Help Center, which has detailed articles on using email features, from creating campaigns to maintaining lists. The Email Marketing page also has a thorough FAQ section. This section answers common questions about file types, sharing options, and usage rights.
For direct help, Wix provides 24/7 customer support for all paid plans. Users can submit tickets, request callbacks, or use chat support in over ten languages. Subscribers to the higher-tier Business Elite plan ($159/month) get priority support, faster response times, and a direct phone service hotline.
Wix Email Marketing: Final verdict
Wix Email Marketing is an easy-to-use tool, helping cement Wix's position as one of the best small business website builders. Its biggest strengths include a simple interface, smooth integration with websites, and fair pricing.
Even free users can start email marketing campaigns with ease. AI content creation helps those who struggle to write engaging copy. Plus, automated setup processes make it friendly for marketing newbies. For existing site owners, it’s a great way to begin email marketing without a steep learning curve. The platform has enough features for basic promotional needs.
However, Wix Email Marketing has some drawbacks compared to dedicated services like Mailchimp or AWeber. Advanced users may find its automation options limited. Creating complex customer journeys or triggered campaigns can be a challenge. While customization meets basic needs, it lacks the depth seen in specialized platforms. The free plan is good for testing, but email limits on lower-tier paid plans could hinder growth. The jump from 500 emails on the Essentials plan to 5,000 on the Core plan is a big price jump for scaling.
All in all, Wix Email Marketing is best for small to medium-sized businesses already using Wix. It’s great for those who value ease of use and integration over advanced features. It works well for businesses starting their email marketing journey. However, companies with more complex needs or larger subscriber lists might find it lacking.
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